An Empirical Study on Service Quality Destination Dimensions and Its Impact on Satisfaction of Tourists

The objectives of this study is to explore various tourism services offered by tourist destinations Jaipur and Agra, to measure satisfaction of tourists by identifying the impact of quality tourism product on overall satisfaction of tourists visiting Jaipur and Agra. In order to evaluate the impact of service quality destination dimensions on the satisfaction of tourists, four hypotheses were developed and on the basis of these defined hypotheses a study model was developed. A data of 200 tourists including domestic and international visiting Jaipur and Agra was collected through self-constructed structured questionnaire. The data were analyzed using a series of multiple regressions to determine the relationship between service quality and tourist satisfaction. The findings confirmed that service quality directly impacted tourist satisfaction throughout destination facilities, destination accessibility, destination attraction and safety at destination. It was observed thatthere is a strong association between the service quality dimensions at destination like facilities at destination, accessibility of destination, attractions at destination, and safety at destination. For further research, another study can be conducted among other tourist groups in other destinations in order to confirm the study’s survey.